7 HR Trends for becoming relevant in Middle East
As presented by Susheel Balakrishnan at the Dubai HR Forum, 2017
Sept 5, 2017, Dubai
Historically most large organizations and the HR practices were led by Supplier / Producer mindset rather than being driven by consumer centricity. The market forces are making the business world more competitive - the Middle East enterprises are going through significant transformations as consumers are maturing and have many more choices.. Margins are being eroded - digital / e-commerce is disrupting traditional retailing models, increasing input costs, and markets dynamics maturing and a perfect storm is brewing. Progressive government initiatives to transform communities - improving education for local nationals, desire for creating smarter and innovative economies will further accelerate these changes.
Key macro trends - a) Digitization; b) Mobilization; c) Augmentation; d) Disintermediation; e) Automation
7 HR trends -
Emiratization (nationalization)
Creating talent journey and experience – external relevancy, social media attractiveness, self service, peer recognition, holistic wellness
Apply a Consumer Marketing and Publishing Lens to Demand side of HR – recruiting, creating culture, building employee capability, performance management, rewards
Network and Team Development, beyond personal skills
Agile approach to managing talent - think capability across the system beyond in-house, including supplier / distributors
Create Digitization / Chatbots / Gamification in HR - become professional service that other swill pay for
Reinvent yourself
Ways to grow -
Exploitation - do more of what you do well = take market share
Exploration - create new categories, products, services = create new market
Go META to grow in a VUCA world -
Mobilize - capitalize on uncertainty
Execute - prepare multiple strategies
Transform - split resources between exploit and explore initiatives
(with) Agility - look ahead and adapt
As business owners / CEOs will turn to future proofing their businesses, HR leaders will be called upon to dramatically raise their game. Are we ready?
Love to hear your thoughts and builds...
Comments